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thatguymarco said:

How are they making a profit out of this? I mean, I'll probably buy it once I get a PS4, but I'll feel bad about it if it means that out of those 20 bucks 2 are going towards the makers of the game.

The game developer is the same publisher, that saves them some money; productions, distributions and store earnings shoul be around 12 U$, leaving 8 out of each copy to the developer/publisher, since the game already paid for its development and generated profits, this is just extra money for them and I am sure that a few may double dip.

For me is instant purchase for the Wii U, I hope that some other eShop developers (or Nintendo itself) does this very often, I hate digital only games.