I'd say it mostly comes down to aesthetics and settings. Characters don't help either.
I tend to see a lot of "Japanese culture doesn't translate well to west" when this topic comes up, but I would say it's the anime mixed with JPOP parts of the culture that are the problem.
I think most people in the west are more than fine with (what many consider) J-WRPGs like Souls and Dragon's Dogma, and I really hope more Japanese devs take that path.