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With Metal Gear Solid, Call of Duty, and Star Wars Battlefront, they really don't need to be any more aggressive. Sony understands that a healthy market is where competition thrives, but they also know how to keep a market. Plus distracting Microsoft with a battle in the US has opened up incredible leads in other countries.

I believe that:
1. Sony will not lose the US
2. The gap world wide will grow much wider than last year.
3. Microsoft's holiday win (if at all) will be at least 50% smaller than last year.