Why isn't Sony being more aggressive in America?

[GTstation]

ArchangelMadzz said:

SWORDF1SH said:

mornelithe said:
Sony has already stated that for at least the immediate future they're more worried about profitability than dropping price. They're also still winning NPD 9-10 out of 12 months, and utterly dominating globally. There's really no need to drop the price when you're holding all the cards, especially when you can reserve a price cut for a holiday push (if need be).

Actually didn't they state that one of there main goals was to increase install base?

Kaz said that around a year ago yet still no drop. I wonder why.

Selling good enough as is, any cut is not worth it.  Meaning the little the base would increase would not cover the costs of the price cut.  PS4 current sales sre to good.