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I don't think you'll ever get a game like Phantom Hourglass. They want to make games will longevity. Once you finish a game like Phantom Hourglass, you never touch it again. Nintendo doesn't want that.

Seriously, temper your expectations. The games will be more akin to Words With Friends or the very many Facebook games that used to run rampant. Simple, social games that will be massive fads and have people playing passively for years. They'll check these games much in the same way they check Facebook or Twitter.