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Protendo said:

"According to Polish daily newspaper Puls Biznesu(Business' Pulse) in 2013, CDPR CEO Adam Kiciński estimated the game's total budget at over 110 million zł (Polish Zloty, $30 million). Of that total, 45 million zł ($12.2 million) was production budget, while another $25 million was going straight to marketing."

Note: It doesn't really matter, I was just saying that marketing costs are no small contribution.

This is old.. they expended way more.

http://pieniadze.gazeta.pl/pieniadz/1,136158,18087407,Wiedzmin_3___Trzyletnie_naklady_na_produkcje_zwrocily.html

But like you said it didn't matter... fact is marketing is pretty big budget in any big game.