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Soleron said:
Nice video. Going to KS for the creative freedom is the right reason.

Still, backers bear all of the financial risk (if the game doesn't complete, they get nothing), but if it succeeds, Sony will take all the profit (standard for any publishing deal). Sony can't lose, and that is NOT good because capitalism has to involve risk to be efficient.

it's not pure profit for sony.  Sony will still pay for the marketing which sometimes can also be big.