GamechaserBE on 20 June 2015
From 2013
According to the report, Sony lost more than $3.5 billion in 2007 and 2008 after the PS3 launched for $600 in 2006. CEO Kazuo Hirai has said the system did not become profitable until late 2011.
Sony aims to avoid PS3-like losses for the PS4 in part due to a smaller investment in the PS4 relative to the PS3, CFO Masaru Kato said on a recent earnings call.
Kato said Sony spent "hundreds of millions" in designing the PS3's chip set and "billions" on semiconductor fabrication because these technologies were not readily available.
"There were no manufacturing capacity or technology to manufacture these chipsets. So the amount of investment that went into PS3 was quite big," Kato said.
