Pipedream24 on 17 June 2015
Much like Apple, Microsoft is creating an ecosystem for the Xbox platform that spans multiple devices. Only having to make a single purchase and use the game, app, song, movie etc. is part of what made Apple products so successful. Once you have a person heavily invested into ecosystem, they are not likely to leave. Sony has done the same thing with the PS3, PS4, and Vita. Microsoft is just expanding the Xbox platform to the other devices they support...PC, Surface, Windows phones. In the end it is all pro-consumer.
