Soccer is already an established sport in the USA and in Canada, I don't understand why it would be necessary to make it more popular. The sport is what it is and if it can't compete in the North American market then that just what it is, no need to change the most popular sport in the world because it is relatively less popular in one single market.
If OP thinks about this in reverse, hockey is a much less popular sport on the global stage than soccer. What rule changes should hockey implement to make it more popular in Mexico? Add 4 more blue lines to encourage shorter passes? Put in right angle corners rather than the curved rinks to discourage boring dump and change hockey? Replace the puck with a ball so it's easier to see and behaves more like a soccer ball? It would be ridiculous and create a sport even less popular world wide.
Add to this that many of the 'problems' these rule changes tries to address are already handled by already existing variations of soccer such as arena soccer and indoor soccer. As you would predict, traditional style soccer is much more popular even in the US and Canada than these variations. Soccer succeeds on it's own merit.
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