Its already funded, at an average of 80 dollars / person. I find it shady as well, its like a massive pre-order campaign at a very high price (yes, people want to pay. I'm not saying they are forced. I'm saying they are paying for no good reason). We still don't know how far in development have gotten, and to be fair, if the game will ever be released.
I highly doubt that they will sell more copies because of this, compared to being on stage and Sony simply saying "You wanted it, we made it happen!". They did however get their most devoted fans to spend more money.
In the end, 2mill is nothing. They have to have funding from somewhere else. They just made fans pay for the marketing campaign...








