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A friend of mine just recently told me that Elixia (fitness studio) has lost 9% of their customers. They haven't lost them, but they have "taken a month off" meaning that they won't pay this week, but if they decide to start up again, they won't have to pay the start fee.

Under reasoning, almost all the "quitters" answered "other" on why they decided to quit (on a format). Under elaborate, more than 80% answered something containing "Wii Fit".

This all happened before Wii Fit even launched.

Elixia and other fitness studios are now frightened of what consequences Wii Fit may have. They have "bought"  a proffesional team that shall prove that Elixia and other studios are indeed more rewarding physically than Wii Fit. The report is due the day after tomorrow.