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Any conference which shows games that creates positive buzz in media and grabs the most articles, technically wins. Why is it so hard to understand. even if I m not interested in Halo 5 but 343 show some mind blowing features, press and media goes ga ga over it.. then follow it up with Kojima is developing new title for MS.. i think that will be a win for them.

But so far I think only horizon, and Morpheus will be grabbing the most media attention and whatever things sony are holding close to their chest.

TLG will kill it in terms of news it will generate in the gaming media and not to mention gif's. But i strongly believe TLG is a no show, Sony wouldn't want it to hog all the lime light away from the games they announce.