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Japan paradigm is good but splatoon might not be bigger in the USA than in Japan,I mainly mean proportionally with the market size of both,for instance splatoon sold 145k FW in Japan,if it sold 180k FW in the USA,it might be above Japan sales but relative to the market size of the two countries,Japan sales are bigger!:P
Japan will be splatoon's best place in my opinion(it's more marketed there and I think it somehow has the Japanese factor,I forgot to say that is quite cheaper in Japan) even if the sales are higher in the USA(I could see at least the FW to not be higher than the FW of Japan)!Unless it explodes later in the USA,so even if you would go by market size ratio,splatoon sales could be at a height that Japan sales wouldn't be able to be considered better than those in the USA !
Therefore,Japan doesn't really prove that splatoon can be bigger system seller in the USA just because splatoon seems to be a bigger system seller in Japan than mario kart 8.