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I have an opinion that may well be wrong: the 3DS did so well mostly thanks to Japanese consumers and developers. I believe jap devs found in the weak 3DS the ideal device to develop their games for, so they can keep development costs low like in previous generations (PS2 era basically). So the 3DS had a lot of quality software from japanese developers (with poor graphics but who cares) and the usual succesful marios, pokèmon and other Nintendo IPs that have always sold quite well. Success was guaranteed. And still, after 4 years, it has only sold 53M and it's tracking way below the DS.
Of course it's winning the handheld war, but it's loosing the mobile war...by a lot.