Nintendo builds their handhelds to appeal to the young crowd.
When kids see a 3DS and a Vita, they would be confused to what a Vita is. A Vita is built sleek and sexy and designed for the pro gamers. When a kid sees a 3DS, it intrigues them, it looks super fun and they will cry if you don't get it for them. It has become the new cool toy. Parents and grandparents eventually get pulled into playing 3DSes because kids can't beat some levels and want them to play the hard parts for them. Thus an ecosystem has been created.
Also cool boyfriends buy 3DSes for their cute new girlfriends. They want to create bonding moments with them and this is a means to do so. This leads to trust and love. The boyfriend is eventually able to get some. Innocent touching turns into full blown sex. Babies are created and we are back to the beginning of the cycle.
Make kids love it, that is how Nintendo wins.
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