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Faelco said:
What's the point if you can plug your pc on your tv? (Honest question here)
The customisation is cool for some people but might lose a wider audience : some are already lost between PS4, XOne and Wii U, I can't imagine with tens of Steam machines. Simplicity is a key to success IMO.

This!

Any PC can technically become a Steambox.

Also, and all of the Steamboxes I've seen in the past where way overpriced since the producers of these "consoles" still have to make their profit on selling them, making them around 30% (the usual profit margin) more expensive than comparable consoles.