Well, this is what happens for posting rumors and such: it's time to amend something I posted two days ago.
Remember the 390X pic that I posted? This one
Well, it turns out that this is not a R9 390X card.
What Powercolor was showing with that card is the prototype of their new Devil 13 cooler and to do so, they used the PCB of a 290X card.
http://www.eteknix.com/powercolor-clarifies-details-on-amd-390x-photos-at-computex/
Yeah, I know, that sucks. But let's look it from the other angle: if they are developing this cooler now it is not to use it with a 290X, right? Of course not! Who would develop a new cooler for a card that will be irrelevant in less than a month when the 3XX series launch? What you are seeing is the cooler of the future Powercolor 390X Devil 13 card.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.