Black Tusk renamed to The Coalition. will show more at E3. becoming a "gears machine"

[Faelco]

The Coalition does not sound like a studio, more like a fan group or esport team... Black Tusk sounded better.
For the new IP thing, I don't care if they do something new or not (don't have a One and don't plan to get one), but saying "We want to be known as a Gears of War factory" does sound bad.