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Its okay as long as it doesnt look and feels like its put away from launch. Sony does DLC right for example. They only put it in place if the game is highly criticly acclaimed and sells well like with the last of us, bloodborne or even gravity rush, all dlc after the game was done and set in stone before. Bloodborne gets dlc now because it was successfull, knack doesnt got any.

With third party publishers, they live from that like with witcher 3 just renaming it expansion packs or the redicolous 40$ season pass or what ever it was for batman.