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I don't think Sony "Amiibos" would be anywhere close to the success as Nintendo's.

You have to realize that Nintendo's IPs and characters are household names and known globally from kids to adults. How many kids actually know of all those Sony IPs? How relevant are they?

Nintendo has its own theme park coming with Universal Studios which should put into perspective the grand scale of Nintendo characters. Mario is the biggest gaming franchise in the world - Spyro, Crash and Sackboy can't even come close to comparing.