They don't seem to use thier Kid Friendly IP's often enough though and if they do that it's copying.
They should copy the already copied concept of Skylanders (Disney Infinity, Lego) where they are all for 1 specific game, if anything.
I don't think they need it anyway, since PS is doing very well and doesn't seem like it will change at least until next gen. Like many said, most of those are IP's they no longer use.