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A lot of people like thinking that gamers fit into a single stereotypical demographic. For a lot of reasons that are unlikely to change through out this generation the Wii has a lot of support from the following (non-exclusive) categories:

  • Family Gamers
  • Social Gamers
  • Old-School gamers
  • "Blue-Ocean" gamers
  • Nintendo Fans
  • Core Gamers

The only categories of gamers I think Nintendo has yet to (really) gain a lot of support from are "Mature" gamers and Sports/Racing gamers; to put numbers to it, Nintendo is doing well with 80% of gamers and poorly with 20% of gamers. In contrast the support flips when you're talking about the PS3 and XBox 360.