spurgeonryan said:
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Yes, a company should strive for as high profit as possible but this is not actually the way to increase profit. Unlike a small dev that actually need the funds for day to day living expenses, this only removes risk for the large dev.
Risk/reward concepts tell us if the practice becomes widespread enough and risk falls across the board, the market would (should) drive the retail price of games downward resulting in less profit.
We already see a reaction to the risk/reward problem in the proliferation in F2P games, we don't need to help it expand any quicker.
Also as things currently are those platforms make no statements about quality, only that the product is eventually created.