JRPGfan on 30 May 2015
| Hiku said: Honestly, can someone explain what this deal does? They just have Mountain Dew and Doritos appear in commercials and stuff for Call of Duty? That's it? |
My guess? they split the bill 3/4 ways, and run a ton of commericals that all feature the Call of Duty game played by some happy teens sitting around gameing with a bag of Doritos and some Mountain Dew in hand.
theres some code stuff when you buy Doritos and mountain dew, that can then be used for something like merchandise or such, to promote people buying the products.
The key thing is the volume of commercials that wil be shown everywhere.
The effect is marketing deals like this usually help sell more consols/games on 1 system vs the other.
This also grabs alot of the semi casuals attention because you cant help but notice the thing if its shown everywhere, eventually they go "why not try it out" and invest in a system.
