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Mostly due to novelty.

The controller has not seen a major change for two dozen years. Now something fresh comes out and is widely available, so people, who do or don't play traditional video games, want to try it. They have heard about it in the media, so they have to experience it in person.

And despite that Wii has sold 24 million, the number of people that have not had a chance to get their hands on a Wii far exceeds the number that have bought or played one.

That's why it continues to sell at an amazing speed, and continues to slaughter the competitors.

Will it slow down? Perhaps. But before everybody finds out what Wii is all about, it will have sold over 100 million.