Also I've seen a lot of people putting emphasis on the advertising, as if the Wii U's audience is sprawling with uninformed, casual gamers who just need a nudge. I don't think it will make much of difference to be honest, Nintendo fans know what they want.
Maybe it would open up a newer market for them, but we'll have to wait for hardware numbers to determine that. MArio Kart 8+Splatoon Bundle would have been great for the summer.