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Different regions have different perspectives. Many reports only discuss the US outlook. Here in Sweden we have lower BluRay penetration and higher broadband penetration than in the US, so BluRay will have a tougher fight here.

Also, with DD you could have more formats with different bw requirements like 240p, 480p, 720p, 1080p. You could say that BluRay is not only up against HD downloads, but also SD downloads and "SD+"/"SD-" downloads. Pay one price and download/redownload it on all formats, forever.