Rumor: mountain dew and Playstation partnership.

[Risthel]

FloatingWaffles said:

Fusioncode said:
Wow, Microsoft let Sony get Metal Gear, Batman, Battlefront, and COD? There must have been some major budget cuts at Xbox lately if they're losing almost every major 3rd party marketing deal to their competitor. This is the complete opposite of last gen where they pretty much dominated the 3rd party mindshare.

Microsoft probably has something really big up their sleeves if they willingly let go of COD marketing rights, or at least I would hope so.  Maybe exclusive marketing for Fallout 4 or something like that, if that game is even announced at this E3, or maybe they're trying to rely on first party more this gen.

I think Microsoft believes that Halo 5 will be more than enough this holiday, that's why they let go so many marketing rights.