It seems to me that splatoon will be a game that will create a lot of initial demand from nintendo fans (like pikmin 3), but will drastically die down over a short amount of time. The reviews weren't that good for a new ip. The content is abysmal upon launch and will only become mediocre after all the dlc arrives. The game is priced unreasonably high in the US (the market that actually could have made this game big). And the game is pretty much only marketed towrds kids. Why buy this game over black ops 2 ($20), or team fortress 2 (free), or borderlands collection ($50), or metroid prime trilogy ($20 eshop), or mass effect collection ($5 from flash sale, $25 regularly)? The summer is known for big game sales (check steam), but Nintendo is releasing a half-finished game at $20-$40 more than other proven classic titles. Overall the game should do around 800k-900k lifetime.
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