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The problem they face:

1) they cannot compete on price.
2) PS4 has a pretty good software ecosystem.


issues:

1)You cant build a pc currently thats faster than a PS4, but costs less than a PS4.

2)Since steampc's vary in components, you ll never reach the same level of optimisation as the PS4 (you need a stronger machine to do the same thing the PS4 is doing).

3) with a Consol, you put in the game, and play. You dont have to tinker with game settings to find what works.


The way I see it those are the main issues.... and their kinda big.

They need to appeal to the upper end of the gamer market instead.
Make crazy expensive SteamOS pc's (in terms of hardware) that can do what no other machines can do.