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Saw this last year as well.

It seems with the decline in interest for XB in general, that the Swedish market has a decline in interest in gaming.

2009 to 2014 drops are quite interesting.

Sweden -53% -3m
Norway +9% +150k
Denmark -59% -2.2m
Finland -37% -800k

Oddball is Norway actually increasing, though the massive drops in Sweden and Denmark are quite concerning.

Sweden is still the largest market but its marketshare has fallen from 43% to 35%. Norway may have a chance at being top nordic market soon from being the smallest in 2009.