Doktor85 on 27 April 2008
First of all my price cuts are unrealistic. Q4 2011 a PS3 costs €100,- That's not going to happen. Sony wants it to have a 10 year life cycle. The growth won't be exponential forever. After a product is mature sales will decline.
€150,-/ €200,- is the price point when a console has it's top year (maturity). After that sales will decline.
And even under this ludicrous scenario, the PS3 still comes up 10m short of 100m, as Doktor85 demonstrates!
Yes, it illustrates that it is impossible to hit 100mln in it's first 5 years.
