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it would still be much more profitable as there was no new development costs for producing a new system and no huge losses due to seeling at lower prices.


Sony with shares running high and being profitable overall is more than able to handle the current entirely expected gaming division losses. IMO this may be seen as an investment for the future and of course Blu-Ray currently pushing HD DVD out of the market already helps the company's long term outlook as well. Without the PS3 this may have taken many more years.



Naughty Dog: "At Naughty Dog, we're pretty sure we should be able to see leaps between games on the PS3 that are even bigger than they were on the PS2."

PS3 vs 360 sales