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It's because people jump on the bandwagon if everyone else is hating on something.

It's the same thing with people that like to post comments about Justin Bieber and make jokes, i'm more than positive none of them even care, they're just doing it because hating on him was the thing currently and they wanted to be a part of it.

It all has to do with bandwagon because people want to do the thing that is currently popular so they can try to fit in. It's sad really.