I honestly don't understand why people like mobile games so much. I don't exaggerate when I say that Cookie Clicker represents a perfect example of what mobile game essentially are: Just doing the exact same simple task over and over until the games says "Good Job!" and then scales up the difficulty immensely so you buy more extra lives.
In the past, things like game balance, progression speed, and difficulty was designed in order to maximize the entertainment value of the game. But with mobile games (and rather worryingly, newer games on PC and console), game balance and pacing are dictated by what makes the most money, not what's the most fun.
If you can't make a fun and in-depth game, you won't get a dedicated audience. And with no dedicated audience, you can't get a firm footing in the market. That's a big part of why the mobile games market is so unstable.
"Never argue with stupid people. They will drag you down to their level and then beat you with experience."
-Samuel Clemens
