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While the market seemed like they demanded the machine as quickly as possible, the company felt they should rush it. While the PS3 has had great positive effects on blu-ray sales, the console sales are lacking because, the machine is a tad expensive yes, lack of titles until the q4, and the market needs to own more hdtvs to actualy enjoy the console like it shuld be. As I said before teh machine is a little ahead of the times but will grow nicely the next two years.