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As for Alien Isolation, simply look at ANY game released during the same period (early 2014) and it makes zero sense for them to expect more. Like really the only games that sold significantly more then it throughout the year were the massive blockbusters; Titanfall, Watchdogs, Destiny, the established IPs Fifa/COD/Mario etc... Again no one should be making horror games which need 2m to break even. If they wanted to profit a ton, the game should have been budgeted to break even at the 1m mark.