I personally think that the developers/publishers should only show what they have. Yes, they have a product to sell so that takes marketing and showing off, but when no product exists don't show anything! Simple right?
Games like GTA V (I think there might of been some disparity between the initial screenshots in terms of resolution, but the footage was real), The Last of Us, Bloodborne, Overwatch, and pretty much any Nintendo game show us the actual game footage instead of this 'targeted' bull, and they haven't suffered for lack of marketing or delivering excitement for the products. It can be done.
The real issue is developers/publishers want to hype up their products, and when they can't deliver they decide to blame the consumer for not understanding the way the industry works. More bull!
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