NeoRatt on 26 April 2008
DLC will be substantial for the $50 Million price Microsoft paid. Microsoft knows a good thing when they see it... Hence everything they have copied from everyone else, embraced, enhanced, and extended.
They intend to ship DLC in the fall. To test and get it ready it has to already exist. I think Microsoft is going to use it as part of its labor day / christmas push and it will first appear at E3. It be a good marketing tactic to bundle Halo 3/GTA IV/PGR4 at Christmas and promote the heck out of the DLC. It would advance the attach rate and therfore sales of DLC.
