Only about 1/100th of Wii U game buyers are rating their games on the eshop

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Samus Aran said:
Aren't ratings restricted to countries?

For example WW HD has 2200 ratings on my Eshop page (by far the most).

Huh? Mk8 has about 118,000 on my eshop so they must be different? That's really interesting, as for example, if I am in Ireland (a small country, albeit with a large gamer per capita) would the numbers be tiny then?