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outlawauron said:

3. This digital sales come from a monthly retail and digital Top 30 Ranking. That means that if the game doesn't chart in that ranking, there's no way to know its digital sales. So, a game can sell decently digital, but if it doesn't reach the 30 position in that ranking, there's no way to know how well or bad is selling digital. So, we should consider this numbers as the minimum digital sales, instead of a total sales.

The full quote doesn't change much. In fact it enhances my point.

"if it doesn't reach the 30 position in that ranking, there's no way to know how well or bad is selling digital." 

So a game could have a digital rate >10%, but if its overall sales aren't that great with respect to other games we won't know about it.