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On the shareholders, a lot of what has happened is that in the seventh gen, when AAA gaming was at its zenith, people looking for a long term stable investment bought in, expecting companies like Nintendo, EA, etc to be "blue chip stocks" that would be stable at high values for very long periods. But it turns out the gaming industry is just as volatile as it has ever been and these people, who weren't interested in risky long term investment, are scrambling to achieve and maintain those previous values. Most shareholders in most companies honestly don't meddle; they know what they are in for. And especially in more volatile markets, most investors who buy in for the long term are actually interested in what's going on in that industry. But when a situation like the seventh gen to eighth gen shift occur, you often have shareholders wind up in for a wild ride they never wanted to be on. At least, that's my take.
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