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It seems clear to me that, the recipe for a good consol name is;

a) formula that goes "brand name" + "modifer"
b) works best if the "modifer" is a number (people know that 3 > 2)

The problem with the Name nintendo choose, was not the Wii part...
I can understand that theyre trying to build a playstation like brand name for their consol lines.
Its the U part, if it was just named Wii 2 it would have worked alot better.