It's really just that no one has been able to come close to doing what WoW does, honestly. The solution to that is to find other ways into an associated market. As a former WoW raider AND former WoW casual, there are a lot of people who are looking for something much looser than giant raiding parties, with all the stress and prep-work those require. In that regard, he's right, as there is definitely a crowd who want the MMO but in an individualized format, or a format where you're in a small group against everyone else. I suppose that's a market that's a cross between the CoD people and the WoW people.
If you can't beat WoW at their own game, find a market that can tap into the millions of people who have gotten bored with WoW and CoD and are looking for something familiar yet different.
