RUMOR: Sony to promote Call of Duty: Black Ops 3!!

[binary solo]

CoD will sell well on PS4 without exclusive marketing. Because it always has.

CoD sales may suffer on Xb one without exclusive marketing because it is going up against Halo 5 for the attention of Xbox FPS fans.

MS might not be all that interested in paying to market a game that's going to be on PS4, and that globally will outsell the Xb one version by a decent margin. And with Tomb Raider and Halo 5 as actual exclusives for the holidays, MS has some unique bundling opportunities, where a CoD bundle might be a case of 3's a crowd. If MS is not so willing to fork out a lot of money to advertise a game that is arguably not doing all that much to push console sales, Activision might be inclined to look at a Sony offer. And Sony might be willing to put up a better deal because their intended centerpiece game has now been pushed to 2016.

So MS is somewhat demotivated to spend money to promote CoD this year. Whereas Sony is probably quite motivated to get a marketing deal for what will be a pretty huge game for the holidays.