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Piracy doesn't damage sales nearly as much as the big companies will have you believe.

You look at those download numbers and you might see 30K downloads.

100% of them can't play online
X% is likely to get , bug's , error's from the pirate version = They'll buy official game
% are likely to be downloading for the sake of playing early = They'll buy official game
% Won't buy GTA and are downloading because it's free = No love lost
% Are downloading GTA because they think they can run it on their PC's = Idiots

GTA IV 360 will outsell the PS3 regardless however Piracy does and will have an impact on sales , it could possibly have a positive effect even.