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Thank you very much for the warm welcome! 

Anyway, I didn't consider your point of view, interesting. Indeed I don't think they want to take losses on a market that is a lost cause to them. Problem is, we unfortunately don't know how much the cost of Xbox One reduced (but I guess not too much in comparison to PS4). But we have to consider too that if they continue to cut the price in UK without doing it in mainland Europe it wouldn't be good for their reputation, reputation that they absolutely want to take back after all the 180s.