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Lawlight said:
Yes, it would. Don't forget that the reason that gaming is such a mainstream hobby now is because of the playstation. I think that if it didn't come along, gamers would have been a "basement"-only activity. Now, we see Jessie playing Rage in Breaking Bad, Kevin Spacey playing CoD in House of Cards or Adam Sandler playing Shadow of the Colossus in Reign over me.

Product placement isn't anything new, even Nintendo has done some in shows that are for an older audience.

Tony and AJ playing some Mario Kart 64 in the Sopranos.

Bill playing a round of Wii golf in the show True Blood. 

Lauren Holly tempts us with a Gameboy in Picket Fences.