| generic-user-1 said: again, why would you buy a ford, they make meh cars with meh tech and meh design. there are so much better choices if you want car that isnt as expensive as a Ferrari |
That's exactly it: I could give you many reasons, especially on a survey, to buy a ford over a Ferrari that are not "brand." The PS4 is a perfect example of a megabrand's product having many reasons to buy it over the competitor that go way abobe and beyond just "brand:" more games, better 3rd party support, better exclusives, more powerful hardware, better controller, and a lot of other things that tend to be associated with the platform. I think that survey tells us very little useful information, aside from that is what buyers picked as their #1 purchasing reason.
Here's something to consider, though: what if by "brand," the consumers meant MS and not XBox?
